In Wisconsin, about 7%, or 390,000 people, are African American. The majority of the state’s African American population resides in the City of Milwaukee, making up nearly 39% of its residents. The tobacco industry has spent billions to integrate itself into African American community by contributing money to minority higher education institutions, civic and community organizations, and scholarship programs, among many other tactics.

Decades of aggressive tobacco company targeting and retail saturation have directly contributed to the three leading causes of death among African Americans—heart disease, cancer, and stroke.
Each year, 45,000 African Americans die from smoking related diseases. In from 2001-2005, cancer caused 22% of Wisconsin African American deaths, heart disease 21%, and stroke 6%.
Certain factors heavily contribute to tobacco-related health inequities for African Americans, including higher tobacco retailer density in African American neighborhoods, targeted marketing by the tobacco industry, higher rates of menthol cigarette use, product discounts, higher rates of exposure to secondhand smoke, and less access to medical care.
Menthol is a peppermint-flavored numbing agent tobacco companies add to reduce the harshness of cigarettes, e-cigarettes, and other tobacco products. This makes it easier for youth and inexperienced smokers to start and harder to quit.
Tobacco companies have historically targeted Black communities with menthol advertising, contributing to long-standing health inequities. As a result, nearly 9 out of 10 Black adults who
smoke use menthol cigarettes.
Reducing menthol tobacco use means fewer preventable deaths, stronger families, and healthier futures. Everyone deserves clean air,
honest marketing, and real support to quit.

UW-CTRI offers research studies for people who smoke, vape, use nicotine products, or want to support tobacco treatment research. WAATPN is sharing these opportunities as a resource for community members, partners, and organizations interested in tobacco prevention, treatment, and healthier futures.






